Marketing & Content Proposal for Maggie Berghoff

Full-funnel Meta ads, content shoots and video editing for your monthly summit, from the first warm-up ad to the booked call.

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Packages

Meta Ads

Meta Ads Management + Creatives

Full-funnel ad support for your monthly summit: cold, warm and hot audiences at every stage.

$2,800 / month

Recommended: start with 3 months to allow time for campaign setup, testing, and optimization.

Pre-summit: 2-week warm-up

  • Cold audience: awareness & registration campaigns to reach new people
  • Warm audience: retargeting followers, video viewers and page visitors to register

During the summit

  • Hot audience: show-up and reminder ads for registrants
  • Call-booking campaigns for summit attendees

Post-summit

  • Follow-up retargeting for attendees who haven't booked a call yet

Between summits: evergreen

  • Traffic, engagement and retargeting campaigns
  • Ads for your blog and content
  • Audience-building and lead generation campaigns to grow the next summit's warm audience

Creatives & optimization

  • Up to 5 video ad creatives edited from your raw footage
  • Up to 5 graphic ad creatives (static / carousel)
  • Ad copy, hooks and A/B creative testing
  • Daily monitoring and budget optimization

Reporting & strategy

  • Weekly performance report
  • Monthly results review & strategy for the next month
  • Communication via email or Slack

Premium Package: Meta Ads + Creative + Production

Full Meta Ads management plus ad content planned and filmed.

$3,500 / month

Recommended: start with 3 months to allow time for content production, testing, and optimization.

  • Everything in the Meta Ads Management package
  • Monthly creative research: trending videos, competitor ads, fresh ideas for the niche
  • Ad ideas and simple scripts for every shoot
  • 1 shoot per month (3–4 hours), planned around the ads

Shooting & Editing

Content Shoot

Up to 3 hours on location: video + photo.

  • Mirrorless camera with prime lenses
  • Professional lighting and microphone
  • Video content: motivational, talking-head, lifestyle, b-roll
  • Recipe & cooking content (step-by-step video + food photos)
  • Photos for social media and ads
  • Same-day delivery of all RAW photos and video files via Google Drive

Mix and match content types within your 3 hours. Each extra hour: +$100. Editing available separately.

$500 / shoot

YouTube + Photo Shoot

Up to 3.5 hours on location: one YouTube episode plus photos in the same session.

  • YouTube episode (talking, motivational or cooking), typically 20-30 min of final content
  • Photos for social media, YouTube thumbnails and ads
  • Mirrorless camera with prime lenses (recorded in segments)
  • Professional lighting and microphone
  • Same-day delivery of all RAW photos and video files via Google Drive

Each extra hour: +$100. Editing available separately.

$550 / shoot

Podcast Shoot

Solo podcast: one camera. Up to 3 hours on location (setup + recording).

  • Single-camera setup, one fixed angle, with mirrorless camera and prime lens
  • Lighting and microphone
  • Same-day delivery of RAW video and audio files via Google Drive

Each extra hour: +$100. Multi-camera or multi-guest setups are not available.

$550 / shoot

Monthly Video Editing

Professional talking-head & B-roll video editing. 10 short-form videos per month.

  • 10 professionally edited short-form videos per month
  • Up to 60 seconds per video
  • Talking-head, motivational, and B-roll video editing
  • Professional editing using client-provided footage
  • Clean cuts, engaging pacing, and seamless transitions
  • B-roll integration
  • Captions and animated text overlays
  • Background music and sound effects
  • Motion graphics and transitions
  • Color correction and audio cleanup
  • Up to 2 rounds of revisions per video
  • Edited videos delivered within 5–7 business days

$1,500 / month

Premium Video & Photo Content Production

Everything in Monthly Video Editing, plus:

  • One professional photo & video shoot per month
  • Up to 3 hours at one location
  • Professional camera equipment
  • Professional lighting and microphone setup
  • Video and photography content capture
  • Delivery of original footage and photos within 2 business days

$2,000 / month

Recipe Video Editing

Short-form video editing, up to 90 seconds, vertical.

  • Dynamic editing of cooking footage
  • Ingredient and recipe text overlays
  • B-roll integration
  • Background music and sound effects
  • Color correction
  • Motion graphics and AI-enhanced graphics
  • Up to 2 rounds of revisions

Starting at $150 / video (depends on complexity and length)

YouTube Video Editing

Talking, motivational, cooking & recipe episodes: hand-edited and AI-enhanced.

  • Professional video editing using client-provided footage
  • Clean cuts and engaging pacing
  • B-roll integration
  • Background music
  • Audio cleanup
  • Color correction
  • Text overlays and motion graphics
  • Up to 2 rounds of revisions

Final pricing depends on video complexity, the amount of raw footage, motion graphics, and specific project requirements.

Up to 15 min: Starting at $350 / video15–30 min: Starting at $500 / video

Podcast Video Editing

Full podcast episodes, edited from your recorded footage.

  • Professional video editing
  • Audio cleanup and synchronization
  • Camera angle switching when applicable
  • Color correction
  • Intro and outro integration
  • Text overlays
  • Up to 2 rounds of revisions

Final pricing depends on episode length, number of camera angles, audio quality, and specific editing requirements.

Up to 15 min: Starting at $250 / episode15–30 min: Starting at $350 / episode30–60 min: Starting at $500 / episode

Get in touch

Email
yuliaburris@gmail.com
Phone
(310) 736-0530